Terms of Service

1. Services Offered

NovallyAI provides services related to AI visibility and search optimization, including but not limited to:

• Audits and reports— assessments of a client’s current AI search visibility (AEO/GEO).
• Implementation — technical work such as schema markup, structured data, content optimization, and related deliverables.
• Ongoing retainers — continuous optimization and monitoring on a recurring basis.
• Consulting and strategy — advisory sessions on AEO, GEO, and related topics.

The exact scope, deliverables, timeline, and price of any engagement will be defined in a separate proposal, quote, or written agreement (“Engagement Agreement”) between us and the client.

2. No Guarantee of Results

You acknowledge and agree that:

• AI engines, search engines, and large language models (including but not limited to ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, and Google Search) are operated by independent third parties whose ranking and recommendation systems are proprietary, opaque, and subject to change without notice.
• We do not control, and cannot guarantee, any specific result, including but not limited to: being recommended by an AI engine, appearing in AI-generated answers, ranking positions, traffic volume, lead volume, sales, or revenue.
• Our services are provided on a best-effort basisusing current industry knowledge and methodologies. Outcomes depend on many factors outside our control, including but not limited to: changes to AI engines’ algorithms, competitor activity, the quality of the client’s own business and offerings, and the client’s implementation of our recommendations.
• Past results, case studies, or examples do not guarantee future results.

If guaranteed outcomes are critical to your decision to engage us, please do not engage us.

3. Client Responsibilities

By engaging us, you agree to:

• Provide accurate information about your business, website, and goals.
• Provide timely access to any systems, accounts, or content required to deliver the services.
• Respond to requests for feedback or approval within reasonable timeframes.
• Implement recommendations as agreed, or accept that non-implementation may limit results.
• Ensure that any content, data, or materials you provide to us do not infringe third-party rights, are not unlawful, and do not contain malware or harmful code.

You are solely responsible for the lawfulness, accuracy, and appropriateness of any content you publish based on our recommendations.

4. Fees and Payment

• Fees are stated in the applicable Engagement Agreement and are payable in the currency stated.
• Accepted payment methods include bank transfer (wire), UPT, and Western Union, or other methods agreed in writing.
• Invoices are payable within the period stated on the invoice (default: 14 days from issue date).
• Late payments may result in suspension of services until the balance is cleared.
• All fees are exclusive of bank charges, transfer fees, taxes, or duties, which are the client’s responsibility unless agreed otherwise.

5. Refunds

We do not maintain a fixed refund policy. Refund requests are handled on a case-by-case basis at our reasonable discretion. Factors we may consider include the stage of the engagement, work already delivered, time invested, and the nature of the concern raised.

Once a deliverable has been accepted in writing or used by the client, it is generally considered non-refundable.

6. Intellectual Property

6.1 Client Deliverables

Upon full payment of the applicable fees, the client owns the specific deliverables we produce for them under the Engagement Agreement (such as final reports, custom schema code, and written content created specifically for the client).

6.2 Our Retained Rights

Notwithstanding the above, NovallyAI retains all rights in:

• General methodologies, frameworks, processes, checklists, templates, and know-how used in delivering services, including any pre-existing materials.
• Anonymized learnings, aggregated insights, and non-identifying performance data derived from engagements.
• All content, branding, materials, and software published on or used to operate the Site.

We may continue to use these retained materials for any purpose, including delivering services to other clients.

6.3 Third-Party Materials

Where deliverables include third-party libraries, tools, or content (e.g., open-source code, schema.org vocabulary), those are governed by their respective licenses.

7. Confidentiality

Each party agrees to keep the other party’s non-public business information confidential and use it only to perform the engagement. Confidentiality obligations survive termination of the engagement.

We will not publicly identify a client, display their name or logo, or publish a case study referencing their engagement without their prior written permission for each such use.

8. Limitation of Liability

To the maximum extent permitted by applicable law:

• Our total aggregate liability arising out of or in connection with any engagement is limited to the fees actually paid by the client to NovallyAI for the specific service giving rise to the claim during the 6 months preceding the event.
• We are not liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including but not limited to lost profits, lost revenue, lost business opportunities, loss of goodwill, or loss of data.
• Nothing in these Terms limits liability that cannot be excluded under applicable law (e.g., fraud or willful misconduct).

9. Disclaimers

The Site and all content on it are provided “as is” and “as available” without warranties of any kind, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

Information on the Site is provided for general informational purposes only and does not constitute professional, legal, financial, or business advice. You should not rely on Site content as a substitute for an engagement with us or with appropriately qualified professionals.

10. Termination

Either party may terminate an engagement in accordance with the terms of the applicable Engagement Agreement, or as follows where no Engagement Agreement specifies:

• With 15 days’ written notice for ongoing retainers or recurring services.
• Immediately, by either party, if the other party materially breaches these Terms or the Engagement Agreement and fails to cure the breach within 10 days of written notice.

Upon termination:

• The client pays for all work performed and expenses incurred up to the termination date.
• Each party returns or deletes the other party’s confidential materials on request, subject to legal retention requirements.

11. Third-Party Services

We may recommend or implement integrations with third-party services and platforms (e.g., Vercel, Cloudflare, Google Search Console, Bing Webmaster Tools, schema.org, AI engines). Your use of those services is governed by their own terms and privacy policies. We are not responsible for their availability, performance, or actions.

12. Force Majeure

Neither party is liable for failure or delay in performance caused by events beyond reasonable control, including but not limited to: internet outages, hosting provider failures, government actions, war, natural disasters, pandemics, or major changes by AI engine or platform operators.

13. Governing Law and Disputes

These Terms are governed by the laws of the jurisdiction in which the Operator is resident at the time of dispute. The parties will first attempt to resolve any dispute amicably through good-faith discussion. If unresolved within 30 days, disputes shall be submitted to the competent courts of that jurisdiction, unless the parties agree in writing to arbitration or mediation.

If you are a consumer in a jurisdiction whose laws grant mandatory protections, nothing in this clause limits those protections.

14. Changes to These Terms

We may update these Terms from time to time. The “Last updated” date at the top reflects the most recent version. Material changes affecting active engagements will be communicated directly to clients. Continued use of the Site or our services after changes constitutes acceptance.

15. Contact